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My Picks Pay is the ultimate viral marketing tool with individuals placing your advertisements on their social network page or other form of personal page, effectively telling all their friends that they think your product is cool and should be checked out. The uniqueness of this is that it makes marketing evangelists out of passionate consumers. Therefore, instead of advertisers (you) telling consumers they should see or purchase the movie, video game, and/or other product, friends are telling other friends that they are fans of your product (which is one of, if not the most effective form of advertising) and, at the same time, exposing them to your product directly. more info